November 14, 2010 – 18:15
It’s a rainy Sunday here in the Netherlands, a good time to catch up on some reading and share with you some of the QlikView-related blog posts, articles and discussions that I found interesting in the past week.
read more »
November 10, 2010 – 00:44
Do you know if your customers are profitable? All of them? Performing Customer Profitability Analysis can answer these questions and give you some amazing, and sometimes counter-intuitive, insights into your customers’ contribution to your bottom line.
This post describes one of the visualizations that you can create once you possess accurate data* on the profitability of your customers: the whale curve.
In a whale curve, customers are ranked by profitability, from highest to lowest, on the X-axis while their accumulated profit is plotted on the Y-axis. The curve that results can, with some imagination, be said to look like a whale coming out of the water. An example of a whale curve chart is shown below.
When you look at this chart, you may notice that the top 200 customers generate the bulk of the profit. You may also notice that the you are losing serious money on the bottom 100 customers and that the customers in the middle are more or less break-even.
Read on to learn how to create a whale curve in QlikView. Even if you’re not interested in creating a whale curve, you might still want to read on to learn more about the rank function and the continuous x-axis. read more »
As a consultant, one thing that I have really come to rely upon is my collection of Portable Applications. Until now, the only thing that was missing from my toolbox was a portable version of QlikView Desktop. Not anymore though. This post will show you exactly how you can create a portable version of QlikView Desktop that you can take with you on your USB drive and run wherever you want. read more »
QlikView offers quite a few ways to easily sort dimensions in your listboxes, tables and charts: by frequency, numeric, text or load order. But what if you want to use a custom sort order that does not follow one of these patterns?
Consider, for example, the following scenario; we have three Business Lines: A, B and C. These Business Lines always need to appear in the order B, A, C. This type of ordering cannot* be achieved by using any of the default sort orders, we will have to create a custom sort order. This post will describe two methods for doing this.
read more »
Decile analysis is a popular segmentation tool. Where a pareto analysis splits the top 20% customers (or products, regions, etc.) from the bottom 80%, decile analysis divides them into equally sized groups of 10%.
The image below shows an example of a decile analysis.
The example shows how a group of 1.000 customers is divided into deciles of 100 customers. Lots of interesting things can be learned from this analysis, amongst other things:
- Your top 10% customers are generating profit that is significantly above average;
- Your top 30% customers are responsible for 80% of your profit;
- You are losing money on your bottom 20% customers (the so-called “bleeders”).
So, how do we create a decile analysis in QlikView? read more »
